Chris is a seasoned entrepreneur with a passion for golf, business growth, and embracing new challenges. As the founder of CORE Agency, he channels his energy into scaling diverse small businesses, from custom golf equipment to artificial turf and sports handicapping.
A Florida State University graduate, Chris initially set out to become a golf professional but carved a unique path by focusing on custom golf equipment—mastering the fitting process, leveraging cutting-edge technologies, and tailoring solutions for individual players.
His career took off as a PGA TOUR technician for Founders Club, working under Gary Adams, the founder of TaylorMade Golf, and Bob Vokey, now renowned for Titleist’s Vokey Design Wedges. This formative experience shaped his future. After Founders Club was acquired, Chris spent nine years at TaylorMade Golf, refining his expertise.
In 1998, he launched CMD Golf, partnering with Doral Resort and Spa in Miami to serve local players, resort guests, and private club members. By 2004, he relocated to Jupiter, Florida, and in 2007, scaled the business by rebranding, raising capital, and expanding into markets like New York City and Park City, Utah, while introducing a mobile tour van to reach private clubs across the U.S.
In 2018, after two decades in golf equipment, Chris pivoted to artificial turf, joining a major Florida installer as VP of Sales. Two years later, he launched his own turf business in Austin, Texas, followed by a second in Florida. In January 2025, he expanded further with an artificial turf wholesale/distribution business in West Palm Beach, Florida.
Golf remains the thread connecting his ventures, fostering friendships with fellow enthusiasts who share his love for the game, friendly wagers, and spirited camaraderie. Chris’s relentless drive and adaptability continue to fuel his entrepreneurial journey.